“THAT’S EXACTLY WHAT HAPPENS WHEN EMPLOYEES & WORKMEN DON’T REPORT ABOUT ELECTRICAL HAZARDS, THEY WITNESS IN THE WOKING SITES”

Summary

Fawry is the 1st Egyptian unicorn with a $1B market cap and the Leading Egyptian Digital Transformation & E-Payments Platform, offering financial services to consumers and businesses through +194,000 locations and a variety of channels.

(PAY BILLS & EVERYTHING) the nearest place to your home

is Fawry optimum goal for their customers.Here’s how UMAMI for E-learning Solutions helped Fawry ease people’s life by educating Fawry Retailers.

Challenge

Fawry is the pioneer of all types of E-payments. Each day they introduce a new service like paying for various utilities, insurance, education fees, donations, financial payments and banks, renew your car license and so on.Their challenge relies on the upcoming reasons:

  • Cash loss, some retailers were declining customer requests because they don’t know how to use the POS device for this specific request (service).
  • Fawry has to train over 166k retailers with diverse backgrounds across Egypt on how to the POS device in each service.
  • An enormous amount of money and effort to hold continuous offline training for retailers.

“WITH FAWRY YOU ARE AHEAD OF OTHERS”

This was Fawry slogan that always encourages them go beyond traditional ways and only choose the creative ones. Actually, this was the real motivation behind the partnership with UMAMI to digitalize part of retailers training on how to use the POS device for carrying out different services’ operations.

Solution

Introducing a new concept of E-learning which we called in UMAMI “EDUCATIONAL MARKETING” through the production of 25 animated videos using microlearning strategy. Each video is one-minute length or less. Those videos are a combination of educational content presented in a marketing context through social media or internal communication channels.

Philosophy

Result

During a 3-month project, we managed to produce a full campaign that Fawry published on their social media pages in October 2020 and will last to June 2021. Each video is published during its highest season of demanding this service.

25 video

Animated Videos Produced

+275K

Organic reach on Fawry retailer Facebook page

+166K

Retailer learnt about services

+20K

Engagement on total videos

Conclusion

UMAMI helped Fawry in their mission making e-payment easy & accessible for everyone by educating retailers. We produced simple, customized, to the point animated videos to increase the ROI of each service Fawry provides all over Egypt. Our happiness is to let you explore a new taste of learning. Ready to try UMAMI’s Secret Recipe?