Client Overview
Misr Life Insurance
- A leader in the MENA region’s insurance sector since 1900, serving over 4.5 million clients across Egypt.
- Partnered with National Bank of Egypt (NBE) to launch Maash Bokra, an exclusive pension policy designed for all societal segments.
The Challenge
Educating NBE employees about the Maash Bokra policy presented significant obstacles:
- Large Workforce: Thousands of employees across Egypt needed comprehensive training.
- Geographical Hurdles: Trainers needed to travel to multiple government branches, especially those outside Cairo.
- Time Constraints: Offline training methods would consume significant time and resources.
- Inefficiency of Virtual Training: Completing virtual training programs for all employees would have taken an estimated one year.
The Solution
UMAMI provided an innovative solution through Video-Instructor Led Training (VILT) to educate employees efficiently.
Key Actions
- Customized Off-the-Shelf Course: Produced a series of concise, 5-minute videos to cover all policy topics.
- Story-Based Learning: Videos featured engaging narratives for better retention and comprehension.
- Training Objectives: Educated employees on:
- Key features of the Maash Bokra policy.
- How to guide and refer clients to Misr Life Insurance representatives.
UMAMI Secret Recipe:
Our training approach emphasized:
- Real-Life Scenarios: Simulating customer journeys in bank environments.
- Personalization: Crafting targeted, relatable content.
- Visual Aids & Keywords: Simplifying complex concepts for easier understanding.
- Structured Strategy:
- Focused each video on a single topic.
- Began with clear objectives and concluded with summaries.
Extended Impact
UMAMI also collaborated with Misr Life Insurance’s marketing team to create animated videos for public education, focusing on:
- Enrolling policies online.
- Explaining installment payment gateways for different products.
The Results
The project achieved remarkable outcomes:
- 20,000+ employees trained in just 3 months.
- 45% reduction in training costs.
- 200 working days saved, enhancing overall efficiency.
Project Numbers
- 20,000+ learners trained.
- 45% cost reduction.
- 200 working days saved.
“I worked with UMAMI in creating training videos for our e-learning platform. UMAMI’s team is professional, committed, flexible, and creative. I’m really satisfied with the quality of production and look forward to future collaborations.”
— Mr. Mohamed Ghoname, Technical Training Manager at Misr Life Insurance
Just like we did for Misr Life Insurance and NBE, UMAMI can help you craft impactful e-learning experiences with our full suite of services, including Content Design, Script Writing & Editing, Animation, Fully Customized Videos, and Voice Over Narration.
UMAMI is proud to have supported Misr Life Insurance in transforming their employee training and boosting their ROI.
Ready to explore a new taste of learning? Let UMAMI’s secret recipe enhance your training to the next level!
