UMAMI & Love Matters: From Taboos to Culturally Smart Content.
In many Arab societies, discussions around relationships and reproductive health remain sensitive topics, despite a pressing need for accurate, unbiased information—especially among youth. Love Matters stepped in to fill this gap, recognizing that with a growing and diverse audience, traditional content formats were no longer enough. This created the need for a partner who could […]
Inside UMAMI’s Digital Orientation Project for Cleopatra Hospitals Group
Imagine being able to onboard hundreds of new employees across multiple branches, at any time, without scheduling conflicts, room bookings, or repeating the same information over and over again. That’s the power of digital transformation in employee orientation programs. For a major organization like Cleopatra Hospitals Group, with thousands of employees across different locations, there […]
UMAMI & EG Bank: Transforming Banking Training into Engaging Digital Learning
Egyptian Gulf Bank (EGBANK) is one of Egypt’s leading banks, known for its commitment to innovation and employee development. With a growing team, EGBANK focuses on upskilling its employees in key areas like financial operations, compliance, and information security. The Egyptian and international press have named EGBANK the fastest-growing bank in Egypt. In 2022, EG […]
Weqaya: UMAMI’s Infection Control Training for COVID-19 Frontliners
History will remember 2020! It’s one of the most tragic years in history. In a day and night all of us were asked to fight an invisible enemy! The Emerging coronavirus (COVID-19). Client Overview The Universal Health Insurance Association (UHIA), in collaboration with the Public Health Care Authority, plays a critical role in Egypt’s healthcare […]
MAASH BOKRA: Misr Life Insurance Transforms Employee Training and Achieves 45% Cost Savings with UMAMI
Client Overview Misr Life Insurance A leader in the MENA region’s insurance sector since 1900, serving over 4.5 million clients across Egypt. Partnered with National Bank of Egypt (NBE) to launch Maash Bokra, an exclusive pension policy designed for all societal segments. The Challenge Educating NBE employees about the Maash Bokra policy presented significant obstacles: […]
The Journey of Egypt’s 1st Digital Logistics Curriculum: Pioneering Digital Transformation in Education
Client Overview: UMAMI, under the umbrella of MTC International Development Holding Company, was selected to digitalize the Logistics Diploma curriculum for Grade-1 Secondary Industrial School students in Egypt. This project was part of the Workforce Improvement and Skill Enhancement (WISE) initiative, funded by USAID, and aligns with Egypt’s Vision 2030, focusing on quality education and […]
Saving Lives Through Hazards Identification & Reporting: UMAMI & El-Sewedy Electric T&D’s Safety Training Transformation
Client Overview El-Sewedy Electric for Trading and Distribution (EETD) is a leader in energy management and efficiency with a rich history of over 80 years. They are dedicated to promoting safety across their operations, aiming for a hazard-free work environment for their employees and workmen. Their Health, Safety, and Environment (HSE) team focuses on preventive […]
Fawry and UMAMI: Educating 166,000 Retailers with E-Learning & Educational Marketing
An Educational Marketing Campaign for Fawry Retailers “Fawry Introduces Monqez El-khadmat we Halal El-Azmat with UMAMI”. Client Overview Fawry is Egypt’s first unicorn with a $1B market cap and a leading digital transformation and e-payments platform. With over 194,000 service points, Fawry connects consumers and businesses by offering a range of financial services like bill […]
